Vega Protein Smoothie Bodacious Berry 262g
Vega Protein Smoothie Bodacious Berry 262g
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Vitality B Complete Plus C 60 Tablets
Vitality B Complete Plus C 60 Tablets
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New Roots Herbal

New Roots Herbal is a leading manufacturer and distributor of high-quality natural health products. The goal is to provide quality-of-life–enhancing products to everyone.
 
When you try a New Roots Product, you feel the difference. New Roots Herbal focus lies in quality, consistency, effectiveness, and a devotion to ethical standards. From advanced formulations for specific conditions to herbal tinctures and single-ingredient products, we welcome you to see what New Roots Herbal has to offer.
 
New Roots Herbal is a GMP‑compliant, Health Canada–licensed manufacturer of natural health products. Peter Wilkes, founder of New Roots Herbal, began working in the health-food industry in 1973, at the first natural foods co‑op in Montreal. In 1977, Peter opened a very successful health-food store in Calgary, which was the largest store of its kind in North America at that time. The name New Roots Herbal symbolizes a rejuvenation of the body and mind, a changing of lifestyles from old harmful habits to healthy new beginnings. The company’s mission is to produce the most therapeutic nutraceutical formulas designed for the prevention and cure of disease.
 
New Roots Herbal originally began with only one product—a body rejuvenation program—and has grown into a multinational company that offers over 325 different natural health products, sold in over 11 countries and 8,000 locations.
 
The name New Roots Herbal symbolizes a rejuvenation of the body and mind, a changing of lifestyles from old harmful habits to healthy new beginnings.                                                               --------Peter Wilkes, President
 
Natural Facts & Flourish are monthly publications by New Roots Herbal. It features articles on disease prevention, healthy aging, science-backed research, and healthy recipes for an active lifestyle.
 
New Roots Herbal works with different charitable organizations. New Roots Herbal has donated over $349,362.23, and continue to contribute $124,000/year.
 
 
At New Roots Herbal, we are relentless in the aim to make the best natural health products in the world. To achieve this, New Roots Herbal has an extensive staff devoted to quality assurance.
 
With one of the most advanced laboratories in Canada, New Roots Herbal is able to test over 800 raw materials using the latest in analytical equipment, employing a very wide spectrum of specialized and often specific methods. The raw materials include herbs, vitamins, minerals, and nutraceuticals, as well as vegetable and fish oils. We test every single raw material lot that comes in, without exception.
 
Raw and finished product analytical testing is only one layer of quality assurance at New Roots Herbal. To ensure products’ adherence to all relevant Health Canada guidelines as well as labelling requirements, New Roots Herbal employs numerous specialists dedicated to total quality assurance. They help ensure that what is on the label is what goes into the bottle. In addition, they ensure that all products meet all standards for safety and efficacy. Quality control is intimately linked to the production of every bottle at New Roots Herbal.
 
The laboratory and quality control staff consist of 15 full time scientists. We invest over 600 hours per week testing thousands of raw material samples prior to inclusion in every New Roots Herbal product. All raw materials are tested for identity, purity, and potency to verify the accuracy and integrity of every certificate of analysis. Our industry-specific scientific team employs advanced analytical equipment to examine the fingerprint of all the constituents of plant materials rather than only specific marker compounds. This permits us to truly determine the specific genus and species of every raw material, to confirm identity as well as potency for specific compounds that deliver therapeutic benefits, as well as freedom from contaminants. The body of work being compiled within our analytical lab allows us to acknowledge seasonal and geographical variability of natural products, yet is also precise enough to recognize adulterated or spiked raw materials.
 
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